Having a page that is clearly visible to Google or to various search engines is one of the key factors in the success of a business. It is therefore important to structure your article or page well. This is possible thanks to on-page SEO optimization. If you’re interested, here are the essentials to know about on-page SEO before you get started.
On-page SEO optimization: what is it?
One part of SEO optimization is on-page SEO. It consists of optimizing the pages of a website. This so that they are better positioned in the searches of the SERP. The term “on-page optimization” applies to content. It also applies to all the information taken into account by the search engine algorithm when referencing the site.
Also called in-site optimization, this practice includes technical, structural and content adjustments made on a website. This optimization complements the off-page optimization. The combination of these two variants constitutes the overall SEO optimization. In addition, they are essential for the success of a website.
What are the advantages of on-page optimization?
On-page SEO optimization has many benefits. On the one hand, it helps improve search engine rankings over the long term. This thanks to the improvement of the technique, the structure and the content of the site.
On the other hand, on-page SEO is the means by which visitors are drawn to your site. The goal in this case is to improve the performance of your inbound strategy. Thus, optimizing your SEO is a way to communicate to search engines who you are. It is also communicating to search engines what you offer and the topics covered by your content. All this in order to better reference you on the results pages.
The objectives of on-page SEO and off-page SEO
On-page SEO and off-page SEO have the same goals. This is because both variants improve your site’s ranking in search results. However, on-page SEO includes all the actions that are performed on a website. In contrast, off-page SEO focuses on everything that happens outside the site.
On the other hand, off-page SEO is fundamental to maximizing the reputation of a website. It is mainly based on the creation of backlinks and on the promotion carried out through social networks and other media.
How to achieve on-page SEO optimization?
To succeed in your on-page optimization, it is important to start by doing an SEO audit. This allows you to review your SEO strategy, update and optimize your content while focusing on the pages that generate the most traffic. Your SEO progress will then follow. You can also increase your visibility by including specific keywords in strategic locations. These will then be quickly found by Google during search engine queries.
Also, don’t forget to use Hn tags. Thus, your content will be hierarchical, and your texts organized in paragraphs and sub-paragraphs. Indeed, Google places great value on each of these details.
It is also important to optimize the images for SEO and UX of the web page. You also need to work on the internal mesh and choose the right Url.